Commercial Mortgage Lenders

The Loan Most Commercial Mortgage Lenders Keep Secret

Our SmartChoice Commercial loan—also known as the 504 loan—is a product most commercial mortgage lenders (commercial loan officers, that is) don’t like to talk about because they make less money on it. But I’m a big believer in offering the best product and doing right by your clients, and then letting your clients do right by you. And I have evidence this works on my side: About 90 percent of our business comes from referrals of some sort, which is almost unheard of in our industry.

We’re the only commercial mortgage lenders nationwide to always lead with our particular commercial loan product [the SmartChoice or 504 commercial loan], and we do it all day every day. We have much greater and specialized knowledge than anyone else in the country about this particular loan program. In fact, while many others in the lending business have fallen, because of our specialized knowledge of this product we are not only standing but also prospering. We’re not only still standing in these “interesting” economic times, but we’re doing very well when a lot of people in the financial services industry are out of business.

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